PYE is an eyewear brand with its own production and stores across major cities. The company designs universal yet distinctive frames, provides a full range of optical services, and treats retail as a combination of thoughtful interiors, clear interfaces and human service.
Its mobile app extended that experience beyond the store. Customers could explore the full collection, filter frames by shape, colour, material or style, try them on using augmented reality, save favourites and order selected models for delivery or an at-home fitting.
The first version of the product and its core visual language had already been established before I joined the project.
My role was to refine the existing experience, complete missing scenarios and bring the interface to a more polished level across onboarding, navigation, filtering, favourites, virtual try-on and system states.
Every touchpoint was refined to make the journey feel more complete, consistent and enjoyable.
Working with the client and the development team, I iterated on the live product, reviewed implementations and helped carry the design through to release.
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